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FRIED RICE Featured at ComplexCon, the Superbowl of Urban Culture

FRIED RICE Featured at ComplexCon, the Superbowl of Urban Culture

The time has arrived! ComplexCon hits Long Beach, CA November 2-3. 

Check out the ComplexCon link and promo information below for more information the event, tickets and the red hot music and arts lineup. 

ComplexCon is a curated, invitation-only event where brands are selected based on the distinctive impact they are making to urban / street culture and style. So we are excited to be in the mix, and are looking forward to connecting with the SoCal community after an amazing time with everyone at ComplexCon Chicago. 

You will find the FRIED RICE showcase area at A29 in the ComplexCon Marketplace. 

Send us a note at inquiries@friedrice-nyc.com if you have questions or want to let us know you are coming.

Looking forward to seeing you all there!

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Thank You AFROPUNK Brooklyn!

Thank You AFROPUNK Brooklyn!

Nothing is more important to FRIED RICE than the opportunity to connect with the creative communities around us. That is why we were honored once again to have been invited to showcase our Fall-Winter 2019 collection at Brooklyn's AFROPUNK Festival.

With an incredible lineup of performers like Jill Scott, Santigold, Leikeli47, Kari Faux, Kamasi Washington, FKA Twigs what could be better? Well, having our showcase on the festival route between the New York Times 1619 project, Spike Lee's showcase tent and so many other talented artists and artisans was inspiring to say the least. 

But it's the AFROPUNK fans who make it amazing. Without a doubt one of the most daring, stylish, fierce, creative, and full-of-heart groups New York City has ever seen.

As fans and supporters of the festival since the early days in downtown Brooklyn, we are proud of how the festival has grown over the years, and are both honored and fortunate to have this opportunity to connect with all of you.

Our gratitude goes out to all of you for making it another truly special experience and we look forward to connecting with so many of you throughout the year!

We see you AFROPUNK Brooklyn!

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FRIED RICE in Complex Magazine's Best Looks of ComplexCon Chicago

FRIED RICE in Complex Magazine's Best Looks of ComplexCon Chicago

Our gratitude goes out to all of the ComplexCon fans that made ComplexCon Chicago such an incredible event. The music, art, brands, and especially the positive energy of the Chicago community were inspiring. Way to many great moments to cover here, but check out the Complex recap video below for more on the event.

One of the highlights for us was when Complex released its "Best Outfits at ComplexCon Chicago" style recap. In the article, we were pleased to find our favorite Philly photographer Aaron Rickets wearing a FRIED RICE pocket jacket. Click to check out the original article at Complex.com

If you are going to be in Los Angeles November 2-3, be sure to check us out at ComplexCon Long Beach. For tickets and more information visit www.complexcon.com

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MakersFinders Magazine Features FRIED RICE Designer MAYA

MakersFinders Magazine Features FRIED RICE Designer MAYA

MakersFinders (IG @makersfinders) searches the world for inspiring examples of creativity and creative people, and then shares their discoveries in engaging imagery and stories. We are fortunate to have crossed paths with this innovative group, and are honored to be featured in their latest. Check out the full Makers2Know series HERE and see an excerpt from the article below: 

"Our first Maker2Know is MAYA, the creative director behind FRIED RICE, an apparel brand based in Lower East Side of Manhattan, dedicated to "the creative souls" and the culturally "mixed up" that live in their neighborhood and inspire them." We met her in the Capsule Show, "the premiere gathering of the finest apparel and accessories brands from around the world."

On FRIED RICE:

MAYA: Well first, I love fried rice. Secondly, we're from the Lower East Side of Manhattan. LES historically is a center for the whole world of immigrants. FRIED RICE is a sort of metaphor for the cultural and artistic diversity of the LES that has risen from that. All these simple ingredients mixed up together to become greater than their parts. That's who we are. We want to incorporate different kinds of urban cultural elements to make clothes that represent that diversity out in the world. We really try to look at the emotionally familiar patterns and fabrics in urban fashion but also try to add a global perspective to that."

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New York's Lower East Side & 'Global' Urban Culture

New York's Lower East Side & 'Global' Urban Culture

('Meditating Man' Photo shot at Allen & Division Streets in the Lower East Side of New York City) 

"FRIED RICE resonated as a kind of tribute to the artistic and cultural diversity of the Lower East Side, and other urban places around the world really.
That creative energy from all directions inspires us."
- MAYA, FRIED RICE Creative Director

 

>> You have said in the past that FRIED RICE is urban culture with global perspective. What does that mean?

The brand FRIED RICE was born in New York City's Lower East Side, down around the Seward Park area. The LES has this amazing history of attracting people from every corner of the world, and of being one of the most unique, diverse neighborhoods in America. Over the years, the neighborhood has evolved into what I think is a glorious mash-up of different cultural experiences, artistic perspectives, entrepreneurism and creativity. 

Walking up Essex Street near the park, to your left you might hear an old Chinese man playing flute just down the street from guys listening to hiphop and playing basketball in five different languages. And all that's happening across the street from the taco stand, the kosher pickle store, the experimental art space and the mosque. The idea of FRIED RICE resonated for us as a tribute to the mixed up artistic and cultural diversity of our neighborhood, but also beyond that out in the world. In this era of xenophobia, we feel this diversity is a strength ... something to appreciate, to protect and to cultivate. That kind of creative and cultural energy from all sides really inspires us. 

>> So what is "global urban culture" to you? 

Urban subcultures in the past were so local, like hiphop in the Bronx and Brooklyn or skateboarding in Los Angeles. But the world has evolved in a way that we are becoming more interconnected and inspired by each other on a global level. As an immigrant who grew up creatively in New York City, I experience New York as something connected to the entire world as opposed to just a big city in America. It's the "capital of the world" to me. At the same time, I also feel like my New York life is completely enmeshed with my affinity for designers and musicians in Tokyo or artists in Beijing or Berlin or Mumbai. It's a web that longs to become even more intertwined. That's what I believe.

As part of an artistic community, and as a brand, I am a passionate supporter of this mashed-up FRIED RICE perspective in urban creative culture. As our community has grown and expanded around the world, the opportunities to express this have grown so much as well, and that's exciting. I am truly grateful. I just want to celebrate this in any and every way I can. 

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