FRIED RICE started out as a fun nickname for the artistic and cultural diversity of our neighborhood in New York City's Lower East Side. In an era recently plagued by xenophobia and fear of the "other", we have always seen this small grid of city blocks as a place of inspiration, diversity, creativity and affinity for the uncommon perspective. It's disparate elements are all mixed up into something greater than its parts.
Walking up Essex Street near Seward Park on an average day you might come across an old man sitting on the park fountain playing a traditional flute, his melody layered over the nearby sounds of hiphop and neighbors battling it out on the basketball courts speaking in multiple languages. This is just down the block from several music halls, the deli, the mosque, the taco stand, the mahjong rooms, the storefronts of young entrepreneurs and uncompromising creativity rising up from each corner. Founder and designer MAYA used to joke with friends that the neighborhood was much like her favorite comfort food fried rice … "all mixed up in a good way".
Today we are fortunate to have grown into an international community of friends, artists and customers who are all deeply inspired by that diversity of cultural and creative perspectives in urban life, in our own neighborhoods and around the world.
Inspired by creative minds.