From the Mr. Mag article:

Genderless urban fashion brand FRIED RICE has opened its first permanent shop at 239 Mulberry Street, in downtown New York City, near prominent streetwear brands Noah, Kith, Aimé Leon Dore, and Supreme...

“We are excited to open our flagship store right in the heart of our own vibrant, inspiring creative community, which also happens to be at the epicenter of so much of New York City’s artistic cultural history,” says [brand founder and creative director] Maya Wang. “We are deeply committed to making our own meaningful contribution to this creative community and its legacy for years to come."